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<p><strong>Breakfast briefing/roundtable discussion A joint event with the International Longevity Centre UK (a think tank)</strong> <br /><br />SFASE hosted its first roundtable breakfast briefing on 20 November 2013 at the SfEP office. The guests included representatives from Age UK, Which? and International Longevity Centre and they discussed 'editing, imagery, marketing and writing for an ageing society &ndash; how to overcome barriers to effective communication'. <br /><br />SFASE initiated the event after reading the International Longevity Centre UK's (ILC-UK) paper titled Golden Economy The Consumer Marketplace in an Ageing Society and wanted to follow up on some of the findings, namely that technical jargon, unclear instructions, poor language, misleading and dishonest <br /><br />Information and lack of clarity are barriers that can and do change attitudes, perceptions and desire to buy products or use services for the older generation. We were very interested in these findings because we are a professional body interested in upholding editorial excellence, so the whole communications, writing, phraseology, terminology sphere is very important to us.</p>
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<p>Booking is now open: please follow the links on the right of this page.</p>
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<p>Please email us if you have any comments or queries.</p>
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<p>Christine Vaughan, <strong><span class="style2">SFASE conference director</span></strong> <a class="link-patrn" href="mailto:conference@sfep.org.uk">conference@sfase.org</a></p>
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